athleta
digital + print + branding
Athleta is a leading American fitness and lifestyle brand specializing in women’s activewear, known for high-quality apparel focused on performance and comfort. I design digital and print assets across email, website, paid social, and in-store platforms centered on personalization, retention, brand initiatives, and promotions. My work has driven a 20% increase in paid social engagement, a 15% lift in retention campaign performance, and supported multi-million dollar product launches and seasonal promotions through cross-functional collaboration.
